/ Cardinal Points Brewing Company
/ Cardinal Points Brewing Company
Strategy, Brand Identity, Packaging, Campaign, Naming
The process for every batch starts with the same ingredients: grains, water, yeast and hops. The balancing act between these four core ingredients is where the magic happens.
The four core ingredients act as the brewery’s compass, their cardinal points. The logo solidifies their honesty, integrity and commitment to following the right path.
Complementing the logo’s rugged yet earnest stance the beers themselves cut loose a little and convey a more irreverent tone. As uncompromising in their flavours as they are in their bold appearance, each one fiercely unique and full of character.