Cardinal Points
The process for every batch starts with the same ingredients: grains, water, yeast and hops. The balancing act between these four core ingredients is where the magic happens.
Overview
The four core ingredients act as the brewery’s compass, their cardinal points. The logo solidifies their honesty, integrity and commitment to following the right path.
Each beer is as uncompromising in their flavours as they are in their appearance. Strikingly distinctive was the aim of the packaging, emphasizing the personality and point of difference. Blending a modern, bold aesthetic with an undercurrent of rebellion and craft make the cans jump off the shelves.
Matthew Hinchliffe
Design X Direction