Hart Learning Group
The Hart Learning Group is an education group supporting over 10,000 students a year through its North Hertfordshire College (a large general further education college), its multi-academy schools trust based in Stevenage and its award-winning apprenticeship / commercial training business.
TES FE Awards Winner - Campaign of the Year
Overview
The reimagined logo is an abstract depiction of the animal that symbolically represents the county. Hertfordshire derives its name from the county town of Hertford, which is named from a hart (stag) and a ford, as represented on the county's coat of arms.
Hart Learning Group went on to achieve a turnover of £40m while employing around 1,000 staff and supporting more than 10,000 students a year.
The newly formed commercial business, Hart Learning and Development secured more than £20m in new contracts with clients including Co-Op and Lloyds Bank; delivering over 75% growth in commercial revenue and more than £2m improvement in commercial EBITDA between 2014/15 and ‘2016/17.
Client quote
“The ability to instantly understand my objectives and help me shape initiatives ground-up is as valuable as it is rare. This was most evident while helping us shape our overall approach to customer engagement before delivering a more traditionally scoped marketing and branding project which perfectly resonated with our target audience - attracting some 2,000 expressions of interest within 48 hours of launch.
Matthew has a rare ability to take my ill-articulated, sketchy descriptions of the look and feel I am searching for and come back to me with two or three options each of which represents a substantial development of my thinking.”
Matt Hamnett
CEO and Principal
Matthew Hinchliffe
Design X Direction