/ Lifelites
/ Lifelites
Brand Identity, Campaign, Website, Copy
Third Sector Awards Finalist - Brand Development
Lifelites are a UK charity who provide children with life-limiting conditions the chance to communicate, play, be creative, and control something for themselves by harnessing innovative technology. Partnering with every children’s hospice in the UK, they were able to help 2,500 children and their families in 2022.
The brief was to to re-invent the Lifelites logo and brand styling to authentically represent the charity and help create better engagement with audiences. The final logo needed to stand tall in the children’s charity sector and reflect the ambitions of the new management team.
We wanted the brand to exude an overwhelming sense of joy, youthful exuberance, and escapism. Lifelites help create spaces where the possibilities are limited only by imagination, where energy and excitement flourish. This is also a safe environment for children to express themselves.
The new logo, visual identity and tone of voice has been described as ‘exemplary’ by sector partners in terms of a positive representation of children’s palliative care.
This has helped to cement engagement with partners across the sector and enabled the development of a number of new expansion partnerships which should increase the number of children with access to Lifelites services by 10%.
The brand is also helping to facilitate new partnership development conversations with Together for Short Lives, the Global Treehouse Foundation and other cross-sector partners.
The campaign has directly resulted in 8,000+ new visitors to the website and realised £3,000 in donations from new supporters to the end of April 2023.”
Rob Lightfoot
Chief Executive