To signal the new ownership of Exeter’s Aveda Lifestyle Salon and Spa, the management team decided that a re-brand was necessary. This new identity needed to honor the salon’s history while ushering in an exciting new chapter.

Known for its talented stylists, technicians, and beauticians, the Aveda salon is celebrated for its meticulous attention to detail and unique customer experience. The new visual approach reflects this high standard of service, balancing timeless elegance with a distinct personality.

Positioning Meraki merely as a luxury salon was insufficient to make it stand out. To attract discerning customers, Meraki had to be perceived as something truly unique. A signature illustration style was introduced as a refreshing alternative to the commonplace imagery typical of the salon and spa sector.