New Wave Learning’s approach of combining technology, creative design and human interaction has proved to deliver greater emotional investment amongst their learners, giving them confidence to practically apply skills in a clear and measurable way, back in their own working environment. Not only is their process more successful than traditional learning methods, it also reduces teaching time away from the office by up to 75%.

With just four weeks to complete the project, work began by analysing and organising the results from a recent brand values workshop. Aided by further discussions, I was able to gain a firm understanding of how the business thinks and operates.

After sharing the initial concepts, one idea was a clear favourite. The chosen mark, influenced by the bold designs from 90s skate culture and the impossible creations of M.C.Escher, captures their alternative outlook and refusal to conform. The letters N and W have been merged together to form an impossible waveform, an optical illusion, with the intended message that anything is possible.