/ New Wave Learning
/ New Wave Learning
Brand Identity, Campaign, Copy
New Wave are a learning provider looking to radically shake up the learning sector. They offer a flexible blended learning platform that can be adapted to meet specific client objectives.
Their approach of combining technology, creative design and human interaction has proved to deliver greater emotional investment amongst their learners, giving them confidence to practically apply skills in a clear and measurable way, back in their own working environment. Not only is their process more successful than traditional learning methods, it also reduces teaching time away from the office by up to 75%.
To capture their alternative outlook and refusal to conform, influences were drawn from the bold designs of 90s skate culture and the impossible creations of M.C. Escher. The letters N and W have been merged to form an impossible waveform, an optical illusion, with the intended message that anything is possible.
