With impressive facilities, exceptional entertainment and a welcoming atmosphere it was clear why they enjoyed a loyal customer base. Unfortunately the park’s brand was aging and struggling to accurately represent their personality and high quality offer.

While showing deference to its origins the new contemporary mark has been stripped of any unnecessary detail and embodies the company motto, "where the fun always shines".

The magic ingredient that keeps 2 out of 3 families returning each year to Welcome is fun. It’s at the core of everything they do. To amplify this, an endearingly hectic, fun-loving family of animals who invite chaos and calamity at every turn were created. These dysfunctional characters feature throughout the collateral; you may even spot Whizzy, Dizzy, Myrtle and Doug wandering around the park!